Manual The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia

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The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia.

Oxon: Routledge, Hughes, Andrew. Cosgrove, Kenneth, M.

New York: Peter Lang. Spiller, Lisa and Jeff Bergner.

Santa Barbara: Praeger. Marland, Alex.

Henry Mayer Book Prize for Australian Politics

What is a political brand? University of Victoria, British Columbia.


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French, Alan and Gareth Smith. CrossRef Google Scholar. White, Jon and Leslie de Chernatony Cosgrove, K. In Political Marketing: Principles and Applications , ed. Abingdon, Oxon: Routledge, Brennan, Ross and Stephan C.

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Thousand Oaks: Sage, Australian and New Zealand Marketing Academy conference. Smith, Gareth and Alan French.


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    The monograph may be single- or jointly-authored, however edited books are not eligible. The book must have been published by a university or commercial publisher in the preceding two years. Publishers may nominate one book, and a book may only be submitted once for the prize. Authors can self-nominate or be nominated by another person.